Digital delivers campaign leverage
Aligning internal data to optimise the digital infrastructure
Our evolution into digital has mapped the journey taken by many clients.
We could demonstrate our campaigns were reaching the intended audience, but the conversion rate might be impacted by the performance of the website or the lack of alignment with the mailing list.
So we now help clients optimise campaigns by ensuring the website is built on the right platform, captures important data and is also aligned with the mailing list or CRM to enrich records to track the journey of prospects or leads and ensure correct mapping to the marketing and sales process.
We call this horizontal and vertical alignment; horizontally by objective and vertically by the sales process.
Our selected partners to amplify campaigns
As our social and digital footprint has expanded, we have built a series of partnerships to enable us to put greater leverage into campaigns.
Our partnerships reflect our core industry verticals: Financial services, Media and e-commerce.
Maximising digital data with smart workflows enables smarter retargeting and tracking.
We have a strong relationship with HubSpot and offer a HubSpot HealthCheck for existing clients and HubSpot Onboarding services for new users.
We have built a range of client websites: a crowd-funding site on Hubspot, numerous e-commerce business on Shopify and multiple Fintechs on Squarespace.
Our CRM partnerships include HubSpot and Klaviyo (for e-comm).
Is your digital infrastructure fit for purpose?
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