Fluent in Financial Services
Unrivalled insights across wholesale and retail financial services
Financial Services is one of our key industry verticals offering unrivalled knowledge and insights within the agency.
One of our founders, Jake Pugh, spent 35 years in the capital markets and so we span the range of asset classes, instruments and users.
We understand the capital markets value chain and the end-to-end trade lifecycle across derivatives and securities, listed and OTC.
Because of our insights, we understand the products and services and the relevant messages to put in front of the users.
We use our knowledge to build bespoke audiences and align the demographics with the relevant department: buyside or sell-side, front office trading or PMs, data team, risk, operations, IT etc.
Importantly, we also understand the regulatory perimeter so will apply the relevant geographic or audience restrictions to ensure the content only reaches the right market participant.
We bring 35+ years of real-world capital markets experience to the table - giving us a unique ability to craft strategies and create audiences that perform in one of the most complex, competitive and regulated industries.