PAID SOCIAL
Paid Social Agency
Turn ad spend into pipeline, not just impressions
We're a paid social agency for brands that want their ad budget to do a real job — qualified leads and revenue, not just reach. We plan, build, test and optimise campaigns and report against what matters: pipeline.
Trusted across…Financial Services | Fintech | Media
SPEND WITH A JOB TO DO
Budget treated like investment, not vanity reach
Too much paid social disappears into boosted posts and vanity metrics. As a paid social marketing agency, we treat budget like investment: clear targets, disciplined testing and reporting that ties spend to outcomes. Every pound has a job to do.
THE RIGHT AUDIENCE FIRST
We start with the audience, then pick the platform
Great paid social is audience strategy before it's ads. We build precise audiences and choose the platform to match — not the other way round. For the professional and finance brands we mostly work with, that usually means LinkedIn, where you can reach a specific function, seniority or firm. Where a broader consumer audience is the right fit, we'll advise on the channel that suits it.
What that involves:
Audience strategy built around who actually buys
LinkedIn targeting by firm, function and seniority
Other platforms where they genuinely fit the audience
Creative and offers matched to each audience
A TESTING LOOP THAT COMPOUNDS
Creative and testing, not guesswork
Paid social isn't set-and-forget. We build thumb-stopping creative designed to test, run structured experiments rather than hunches, and let the winners compound. Every round teaches us something that sharpens the next.
Creative built to test, not just to look good
Structured experiments, not guesswork
Continuous optimisation toward your targets
Plain-English reporting on what's working
OPTIMISATION
Optimisation across the whole path
The best results come from looking beyond the ad account. We optimise across the path from click to enquiry — landing pages, follow-up and, where you use one, your CRM. Wiring paid data into your CRM so you can see what every pound returns is the ideal; if you're not set up that way yet, we'll help you get there.
NOT BOOST-THE-POST
A different standard of paid social
Anyone can boost a post. We bring senior strategy, disciplined testing and honest measurement — so your spend is accountable and your pipeline, not your impression count, is what grows.
Deliverables
What you get
Audience strategy built around real buyers
Campaign build and management
Creative designed to test
Structured testing and optimisation
Reporting that ties spend to leads and pipeline
Advice on landing pages and CRM tracking
Why hellosocialclub
Why brands trust us with their budget
Audience-first, with real LinkedIn expertise for professional buyers
Senior, strategic delivery — never outsourced box-ticking
Disciplined testing and honest, spend-to-pipeline reporting
Track record across financial services, fintech and media
FAQS
Frequently Asked Questions
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We start with your audience and choose the platform to match. For professional and finance audiences that's usually LinkedIn; we'll advise on other channels where they genuinely fit.
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Where the audience is right for them. For most of our finance and B2B clients, LinkedIn does the heavy lifting; consumer brands may be a better fit for Meta.
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Against leads and pipeline, not impressions — connected to your CRM where you have one.
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Enough to test properly. We'll be honest about what's worth spending before you commit.
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Yes we can work with you or use your creative, advising you on how to create creative built specifically to test and improve.
Ready to make paid social pay?
Let's turn your ad spend into measurable pipeline.
Book a free consultation and we'll show you where the opportunity is.